The description on the front of the card:
The Falls, Elyria, O.
Copyright Date: 1905
Era: Undivided Back Era
Publisher: The Rotograph Co., N. Y. City. (Germany). Copyright 1905 by the Rotograph Co.
The Rotograph Co. of New York City was founded in 1904 by Germans Arthur Schwarz of Neue Photographische Gesellschaft (a major bromide photo paper manufacturer) and Ludwig Knackstedt of Knackstedt & Nather after taking over the National Art Views Co.
Many of their early cards were reprints of black and white or hand-colored National Art postcards and were printed without any letter prefixes. Some of these cards include the Sol Art Prints logo.
This card appears to be in Style A, a view that was printed in sharply defined black and white collotype with their titles printed in a separate press run in letterset.
Read more about The Rotograph Co.
Rights Info: Public Domain
The front image has been desaturated for this blog.